SDM EXCLUSIVE // 2021 Dealer of the Year

Advanced Security Systems

With deep, long-standing roots in the community, this company’s service-based culture and strong commitment to both employees and customers have earned it the distinction of being named SDM’s 2021 Dealer of the Year.

This year’s Dealer of the Year is headquartered in the heart of the California redwoods — an area known for its natural beauty and, in the words of company President and CEO Chuck Petrusha, “a region where there are more trees and fish than people.”

Advanced Security Systems has operated a successful business in the area since 1971. This year marks the company’s 50th anniversary, and the 42nd year the Petrusha family has owned and run the business. Originally founded by Bob and Lois Bestor as a Dictograph franchise serving Humboldt County, Calif., the company was purchased in 1979 by Chuck’s mother and father, Rose and John, who took it more in the general physical security direction. Chuck and his brother Rick worked with their parents from the beginning to turn the company into a successful enterprise, and have followed the business philosophy first set out by their dad.