Securing Your Business During the Holidays

According to the National Crime Victimization Survey, robbery and personal larceny rise by 20% during the holiday season. This is proof that porch pirates aren’t the only ones who strike during this time of year. If you have a commercial property to protect, here are some quick ways to ensure your security equipment is up to date, tested, and ready to go for the upcoming holidays.

Believe it or not, Thanksgiving is right around the corner. With many businesses closing their doors for a long holiday weekend, taking a few extra security steps can help prevent break-ins, vandalism, and other big problems.

Video Monitoring

Roughly 64 percent of all small businesses experience some form of theft, whether from patrons or employees. But a lot of that can be negated simply by the presence of a video monitoring security system.

Burglary is considered a crime of opportunity because, to employees or customers, it seems like there are absolutely no consequences for stealing or no way of getting caught. And studies say that this crime is amplified by 20 percent during the holiday season. Theft can cost small businesses tens of thousands of dollars. Those numbers are drastically reduced by adding a security system to your business.

The presence of a video monitoring system also goes a long in preventing vandalism. According to the U.S Small Business Administration, one act of vandalism costs the receiving business an average of $3,370. That can take a considerable toll on a small business.

Testing Systems

The importance of video monitoring for businesses can’t be overstated, but what about those who rely on traditional security systems? The holiday season is the perfect time for users to test systems and upgrade older systems with the newest technology.

Testing your alarm system is easy. Call our monitoring center at 707-442-0681 and provide your password or account number to notify our dispatchers you are testing your system. Arm your system, wait for it to be armed, then open a door or window, and wait for the alarm to sound for 30 seconds. Enter your code to disarm. When done, contact our monitoring center again to ensure that the test signals were received and let them know you’re all done.

Reducing False Alarms

It’s fun and festive for businesses to spruce up their stores with fun decorations to get in the spirit of the season, but it can lead to some unexpected consequences. However, be sure that decorations are not blocking cameras or creating blind spots in the surveillance. Another issue with decorations can be an uptick in false alarms. Moving decor, whether it’s the HVAC system blowing decorative material or mechanical moving decorations, is a major cause of false alarms. And false alarms can lead to unwanted fines.

Updating Contacts

As you prepare for the holiday season, make sure that your contact lists are up to date. In an emergency, you’ll want to ensure that our central monitoring center can contact the correct people. Please take a minute to review your contact list by calling our office at 707-443-6366 or make updates right away with our contact list update form (this form will open as a PDF).

The holidays truly are the most wonderful time of the year, and you can truly enjoy this time of year with updated video monitoring systems that keep your business protected and your minds at ease.

Announcing New Monitoring Features for Your Alarm System

Your alarm monitoring service is about to receive a major upgrade, and you don’t need to do anything to take advantage of our new features.


After a thorough search, we have chosen a partner in AvantGuard monitoring services.

AvantGuard, a five-star central station, offers many benefits for Advanced Security Systems customers, including UL listing, a second back-up central station, and several software enhancements to keep you better informed about your security and fire alarm systems.


Enhanced Notification for Your Responsible Party List
One feature we’re excited to roll out is group chat alarm management for subscribers.


Basically, instead of receiving a traditional phone call after an alarm is triggered, subscribers receive a text message that prompts them to enter a secure group chat with other responsible parties on the account. While in the chat, users can collaborate to assess the situation, provide unique insights, and finally decide to request dispatch or disregard with the touch of a button.


Group chats help overcome many problems. For starters, very few phone calls get answered. On the other hand, texts have a much higher response rate and at least provide an alert that a subscriber can see when an emergency arises, even when they are in an important meeting or would not answer a call for any particular reason.

Using group-chat notification for alarm management has benefits, including:
• Fewer false alarms
• Response for valid alarm events happens more quickly
• Improved communication among all parties
• Simultaneous alerts to multiple users


No action is required to use this new Central Station service. The upgrade will take place seamlessly behind the scenes, all without any need to reprogram or adjust your alarm system.


Now is a great time to review and update your Responsible Party list to include your cell phone number. If you don’t have a cellphone, monitoring will be performed as it always has, with a live operator and telephone calls. Click here to download our Responsible Party list update form.


Thank you for your continued business and support. Please, let us know if you have any questions or concerns.

Advanced Security Systems Honored with NOTIFIER Award of Excellence

Advanced Security Systems is a leading distributor of state-of-the-art fire alarm systems, according to NOTIFIER, one of the world’s top fire alarms manufacturers.

NOTIFIER recently presented its Diamond Award of Excellence to Advanced Security Systems, citing the company’s strong commitment to customer satisfaction. The annual award is based on more than just financial results. To become a Diamond Award of Excellence winner, companies like Advanced Security Systems must demonstrate a strong community connection and a commitment to deploying the latest fire-detection technology.

With more than 500 NOTIFIER distributors worldwide, only a handful are selected to receive the Diamond Award of Excellence. “Our employees’ commitment to our customers is what helps us win awards like these,” says Chuck Petrusha, CEO and President of Advanced Security Systems. “I want to thank our dedicated technicians and security consultants for delivering state-of-the-art life-safety services to our customers throughout Northern California and Southern Oregon.

Since 1971, Advanced Security Systems has helped North Coast residents secure and protect their property with cutting-edge security and fire alarm systems. The company, which celebrates its 50th anniversary in 2021, also sells, services, and installs surveillance and access control systems.

NOTIFIER by Honeywell is a manufacturer of engineered fire alarm systems. The company is based in Northford, Connecticut.